Big 12 Media Day 2026: Yormark Announces $20 Million Monster Energy Deal as WVU Preps for Season
At The Star in Frisco, Texas, the 2026 Big 12 Media Day highlighted a $20 million partnership with Monster Energy and gave West Virginia coach Rich Rodriguez a platform to outline the Mountaineers’ quarterback competition, the arrival of standout transfer Cam Cook, and the health of key recruits.
Jul 8, 2026