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Dodge is targeting a return to the NASCAR Cup Series as early as 2027, with Stellantis focusing on feasibility, wind tunnel testing completed for the Charger body, and engine production breakthroughs that could make the debut realistic.
The recent NASCAR race at Coronado Naval Base blended high‑octane competition with a patriotic backdrop, drawing a roster of A‑list attendees and a special veteran discount from Tablo TV.
This week, Team Penske is competing in both IMSA in New York and NASCAR in California, while a broadcast shift to TNT Sports brings new coverage and a high‑stakes tournament with a million‑dollar prize.
The 2026 Toyota / Save Mart 350 NASCAR race will be held on June 28 at 7:30 p.m. ET on TNT at Sonoma Raceway, featuring warm summer conditions, a tight points battle among Tyler Reddick, Denny Hamlin and Ryan Blaney, and early betting favorites Shane Van Gisbergen and Connor Zilisch.
During NASCAR weekend, locals protest polluted beaches, health hazards, and call for federal action.
Amazon’s partnership with NASCAR has continued to accelerate, with Prime Video delivering an average of 2.29 million viewers across its five‑race exclusive Cup Series schedule this season, a 6 percent rise from the previous year. Each race outperformed its counterpart from the prior season, underscoring a sustained upward trajectory. The audience is notably younger and more affluent than traditional linear television viewers. The median age of Prime’s NASCAR fans stands at 57.7 years, while the median household income reaches $88,700, representing a 15 percent premium over the broader TV audience. Prime’s reach in the P55+ demographic grew 12 percent year‑over‑year, amounting to 1.27 million viewers, and the brand’s financial clout is reshaping how NASCAR allocates its streaming investments. The success of the Anduril 250 race, which drew 2.28 million viewers and rose 9 percent from the prior season, further illustrates the momentum behind streaming‑first programming. For NASCAR, the partnership validates its decision to deepen ties with digital platforms that can deliver coveted demographics while expanding overall viewership. The data reinforces a broader industry shift toward streaming as a growth engine for sports broadcasting.
NASCAR drivers Zane Smith and Noah Gragson stopped at the Hard Rock Casino Tejon in Mettler, California, sharing insights on the tightly contested Cup Series and the strategic gambles that define road course racing.
NASCAR announces a first‑of‑its‑kind partnership with The Rolling Stones and Goodyear ahead of the Chicago Street Race weekend, featuring exclusive collectibles, a custom show car and digital content starring drivers such as Jesse Love and Connor Zilisch.
The Rolling Stones have partnered with NASCAR to launch a fashion line and exclusive vinyl releases, while a short film casts drivers Jesse Love, Connor Zilisch and Carson Hocevar as a touring rock group.
Celebrity chef Guy Fieri is set to expand his brand presence in motorsports as a strategic owner of Legacy Motor Club, joining a wave of high‑profile investors turning NASCAR into a cross‑industry platform.
Six months after a sweeping antitrust settlement, Denny Hamlin reflects on revenue sharing, regulatory changes and his optimism for NASCAR’s continued success.
A look at how the move to rack-and-pinion steering is reshaping the health landscape for today’s drivers.
Dodge exited NASCAR's premier Cup Series after the 2012 season, and recent developments hint at a possible return that could bring a fourth manufacturer into the championship.
The city of Joliet will host a multi‑day event from July 2‑4 to commemorate America’s 250th anniversary, featuring community decorations, concerts, fireworks and a NASCAR race on July 5.
A look at the Californian track where Kyle Busch amassed multiple NASCAR wins, overcame injury, and left a lasting imprint on the sport.
This weekend, Sonoma Raceway will host back‑to‑back NASCAR events, with detailed broadcast schedules and pit stall allocations announced for fans across the United States.
The partnership brings together two American institutions — rock ‘n’ roll legends and stock‑car racing — to create a crossover line of clothing, limited‑edition vinyl and a visual narrative that reimagines NASCAR drivers as a touring band.
Three drivers who made recent headlines will not compete at Sonoma Raceway, prompting the series to revert to a more conventional lineup of championship contenders.
NASCAR returns to Sonoma Raceway for a road‑course weekend, where a $1 million In‑Season Challenge begins and qualifying metrics set the stage for a high‑stakes race.
With Cup Series qualifying determining the lineup for Sunday’s Toyota/Save Mart 350, the NASCAR In‑Season Challenge begins this weekend, offering a $1 million prize to the top 32 drivers who survive Round 1.
Prime Video’s second season of the NASCAR Cup Series has shown a modest but notable rise in audience size, driven by a younger viewer base, though the platform still trails linear TV in total viewership.
Amazon Prime Video's second season of NASCAR streaming delivered a 6% increase in average viewership, with standout races in Charlotte and a $7.7 billion media rights agreement positioning the platform as a dominant force in the sport.
Amazon Prime Video's five‑race NASCAR package posted a 6% viewership increase to 2.29 million per race, edging past TNT Sports and highlighting shifting viewer habits.
A look at the drivers who are quietly poised to make an impact at Sonoma Raceway, from Michael McDowell’s consistency to Chase Briscoe’s recent surge and Ross Chastain’s track record.