
Amazon’s NBA Deal Sets New Global Viewership Records
Prime Video’s NBA coverage surged 28% globally, with record viewership in Europe, France, Brazil and Asia‑Pacific, driven by localized broadcasts in 14 languages.
Jul 5, 2026
Latest Slidescroller coverage mentioning Asia-Pacific across Basketball.

Prime Video’s NBA coverage surged 28% globally, with record viewership in Europe, France, Brazil and Asia‑Pacific, driven by localized broadcasts in 14 languages.