
Chelsea’s Brand Director Redefines Fan‑Centric Marketing
From a basketball‑court Easter egg in Diadema to a surprise appearance by golfer Justin Rose, Chelsea’s new brand chief is turning fan engagement into a cultural conversation.
Jun 19, 2026
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From a basketball‑court Easter egg in Diadema to a surprise appearance by golfer Justin Rose, Chelsea’s new brand chief is turning fan engagement into a cultural conversation.