Latest Slidescroller coverage mentioning Europe across Soccer, Football, Basketball.
FIFA’s proposal to create a $20 billion commercial arm, FIFA Forward Enterprise, would allocate up to $40 million per association for the 2027‑30 cycle, but critics warn it risks the soul of football.
Michigan's new head coach discusses contract terms, the departure of Athletic Director Warde Manuel, key players like Brandon McCoy Jr. and Jalen Reed, and the team's upcoming European exhibition schedule.
FIFA seeks to create a $20 billion subsidiary to run the World Cup and other events, offering up to 20 percent stakes to external investors, a move condemned by UEFA and sparking debate over the sport’s financial direction.
FIFA aims to create a $20 billion subsidiary to fund the World Cup, offering up to 20 % stakes to investors while promising $20 million to member federations, a move that has drawn sharp criticism from European football bodies.
FIFA's plan to create FIFA Forward Enterprise and sell a minority stake has sparked opposition from UEFA, with European nations considering a collective boycott as a negotiating tool.
Europe has historically dominated the World Cup, with six of the last eight tournaments being won by European sides. This pattern reflects more than just recent success; it is the product of deep‑rooted traditions that have shaped the sport on the continent for decades. Soccer’s appeal lies in its simplicity and low cost. A ball, a patch of grass and a handful of friends are enough to spark a match, which is why the game has spread to every corner of the globe. Yet those very qualities are wrapped in European rituals, from club histories to national narratives that date back centuries. At the centre of this ecosystem is FIFA, the Zurich‑based governing body that wields enormous influence over the sport’s commercial engine. The organization has mastered the art of turning a global tournament into a revenue‑generating spectacle, charging premium prices for broadcasting and sponsorship rights. The rest of the world often fields semi‑promising up‑and‑comers, aging veterans and opportunistic players who hope to make an impact on the biggest stage. While talent exists everywhere, the structural advantages held by European football ecosystems remain difficult to replicate. Commercialization is a double‑edged sword. Brands from across the globe, including Apple, Tesla and Shopify, have begun to associate themselves with the sport, but the financial barriers to entry remain high. Fans are willing to pay the steep costs because the tournament’s mystique endures. Sports are perpetual novelties; they are constantly discussed, endlessly marketed and never lacking in audience. The World Cup, despite its staggering price tags, continues to attract a global viewership that fuels further investment. Europe’s strategy moving forward is to double down on the advantages it already possesses — infrastructure, talent pipelines and a culture that prizes the beautiful game. This plan aims to keep the continent at the forefront of international competition. Canada does not enjoy the same historical foothold in soccer, and it currently lacks a coherent plan to exploit the sport’s global growth. Instead, the nation’s most reliable sporting advantage is hockey, a game that is not only deeply embedded in the culture but also the only completely self‑sustaining sport in the country. Figures such as Sidney Crosby illustrate the enduring legacy of Canadian hockey, while emerging talents like Macklin Celebrini signal a continued pipeline of world‑class players. In contrast, soccer’s global icons — including Lionel Messi — highlight a different kind of international stardom that Canada has yet to tap. The article argues that rather than chasing a sport in which it has no entrenched advantage, Canada should concentrate resources on hockey, leveraging its domestic strengths and the commercial appeal that the sport already commands.
The Greek forward, who began his professional journey with Panathinaikos, is now entering his second year at the University of North Carolina, bringing a blend of size and versatility to the Tar Heels.
Greek forward Neoklis Avdalas, who began his pro career at 15 with Panathinaikos, has transferred to North Carolina, where he hopes to elevate his draft prospects alongside freshman Alexandros Samodurov.
A post‑tournament poll shows how the 2026 World Cup reshaped American attitudes toward soccer, from new viewers to merchandise trends and international travel plans.
BYD has partnered with PSG for a four‑year agreement that will embed the automaker’s brand across global campaigns, fan activations and stadium presence, with the goal of expanding its European footprint.
The 20th anniversary of the FIBA European Women’s Basketball Summit unfolded in Postojna, Slovenia, gathering over 1,500 delegates from 45 nations to honor the competition’s impact and unveil a refreshed visual identity.
The recent World Cup exit has reignited discussions about how religious change and structural problems are reshaping Brazil's soccer identity.
NASCAR taps a UFC veteran to lead its global expansion, targeting new markets while promising innovation at home
The Badgers have confirmed a single open scholarship for the 2026‑27 season and are scouting internationally while navigating NCAA eligibility uncertainties.
A post‑tournament poll shows that the first World Cup hosted across three North American nations has reshaped how Americans view soccer, with record numbers tuning in, buying jerseys and planning trips abroad.
A post‑tournament poll shows that the first World Cup hosted across three North American nations has sparked a broad shift in American sports preferences, with soccer overtaking long‑standing favorites and fans eyeing Europe for live matches.
The Cleveland Browns have teamed up with Italy's American football federation to grow the sport in Europe, highlight recent triumphs, and support Italy's national teams on their path to the 2028 Olympic Games.
The latest 247Bet survey reveals that the 2026 World Cup dramatically altered American sports habits, with a quarter of respondents watching soccer for the first time and many now favoring MLS over the NFL.
A post‑tournament poll reveals that the 2026 World Cup hosted across the United States, Canada and Mexico has sparked a generational shift in U.S. sports preferences, with soccer now outpacing traditional favorites and fans eyeing both domestic leagues and overseas stadiums.
NASCAR’s leadership outlines an international growth plan, hiring Adam Layton to lead global strategy while emphasizing continued focus on North America.
Southland’s Benji Culhane prepares for the European leg of the World Cup, reflecting on a career pivot sparked by a cricket withdrawal and his drive to give back to his roots.
Mauricio Pochettino's tenure with U.S. Soccer faces uncertainty after the 2026 World Cup exit, with contract negotiations and speculation about his next move dominating the conversation.
With unanimous support from Africa, Asia and South America, Gianni Infantino faces little resistance as he eyes a third mandate, while the USMNT’s Folarin Balogun episode recedes.
Former NHL player turned entrepreneur Patrick Dovigi has purchased the hydrogen‑powered superyacht Breakthrough, originally built for Bill Gates, for over $650 million, reigniting conversations about green luxury and the financial trajectories of retired athletes.