Latest Slidescroller coverage mentioning Middle East across Soccer, Football, Basketball.
After a sudden 72‑hour notice, varsity basketball coach and teacher Shane Santell served in the Middle East, returned home on June 3, and plans to re‑engage his community with new perspective.
For three decades the United States has remained aloof from the world’s most watched sporting tournament, a stance rooted in cultural resistance rather than simple ignorance.
After a career setback in San Diego radio, Joe Connor embarked on an extensive journey to watch soccer in 47 of the 48 nations set to compete in the 2026 World Cup, documenting his adventures across continents and cultures.
A new free magazine, created by MetLife and Highlights, offers soccer-inspired stories, games and activities in multiple languages, aiming to boost children’s self-expression and teamwork across the globe.
Nielsen’s latest research highlights how soccer is becoming a mainstream cultural force, especially among U.S. Hispanics and fans in Asia, the Caribbean and the Middle East, just months before the 2026 World Cup.
Research ahead of the FIFA World Cup 2026 highlights how US Hispanic fans are leading digital engagement, with strong viewership of qualifiers and MLS, while football's popularity spans South Korea, Thailand, Singapore, Indonesia, and draws significant interest from Black Caribbean and Middle Eastern consumers.
Changan Automobile announced a global partnership with the Portuguese Football Federation, aiming to deepen engagement across the Middle East, Africa and Europe while showcasing its plug‑in hybrid technology.