Latest Slidescroller coverage mentioning Middle East across Football, Soccer.
Nielsen’s latest research highlights how soccer is becoming a mainstream cultural force, especially among U.S. Hispanics and fans in Asia, the Caribbean and the Middle East, just months before the 2026 World Cup.
Research ahead of the FIFA World Cup 2026 highlights how US Hispanic fans are leading digital engagement, with strong viewership of qualifiers and MLS, while football's popularity spans South Korea, Thailand, Singapore, Indonesia, and draws significant interest from Black Caribbean and Middle Eastern consumers.
Changan Automobile announced a global partnership with the Portuguese Football Federation, aiming to deepen engagement across the Middle East, Africa and Europe while showcasing its plug‑in hybrid technology.