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Nike’s new Blue Ribbon Elite program brings a wave of name, image and likeness agreements to college stars, highlighting a strategic shift that could redefine how brands engage with the next generation of sports talent.
Ohio State faces its toughest 2026 slate, traveling over 4,400 miles while battling elite opponents, while recruiting star David Gabriel Georges eyes a million‑dollar NIL deal. Meanwhile, alumni Kelsey Mitchell shines in the WNBA and Jakub Dobes secures a lucrative NHL contract extension.
The conference unveiled an 18‑game schedule that includes nine home matchups against Illinois, Indiana, Maryland, Michigan State, Minnesota, Nebraska, Penn State, Oregon and Washington, while road games will take the Wildcats to Iowa, Michigan, Ohio State, Purdue, Rutgers, UCLA, USC and Wisconsin. The tournament is set for Las Vegas in 2027.