La Colombe Launches ‘Must Be the Coffee’ Campaign to Fuel U.S. Men’s Soccer Team
La Colombe’s new summer campaign supports the U.S. Men’s National Soccer team with free coffee offers, fan activations and behind‑the‑scenes content.
Jun 11, 2026
Location
Venice Beach
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U.S. Soccer Brings Beach Soccer Doubleheader to Venice Beach
On June 21, U.S. Soccer will host a beach soccer doubleheader on Venice Beach, California, featuring the U.S. Men’s and Women’s National Beach Soccer Teams against Trinidad & Tobago, alongside fan activities and a youth clinic.
Jun 1, 2026
Jim Beam Launches ‘Home Field Advantage’ Campaign to Fuel U.S. Men’s Soccer Support
The bourbon giant partners with soccer legend Tim Howard and artist Chase Steson to turn Kentucky’s distillery into a canvas of team spirit, while fans across Chicago and Venice Beach are invited to join the movement.
May 27, 2026
Jim Beam Unveils Lawn‑Art Tribute to U.S. Soccer Fans Ahead of Key Matches
Jim Beam launches a visual and digital push to energize U.S. Men’s National Team fans, featuring a massive lawn artwork at its Kentucky distillery, limited‑edition bottle releases, and activations in Chicago and Venice Beach.
May 27, 2026
Google Joins U.S. Soccer as 27th Sponsor Ahead of 2026 World Cup
Google's multiyear partnership with U.S. Soccer makes it the 27th sponsor heading into the 2026 FIFA World Cup, bringing AI‑driven experiences and a high‑profile campaign with national team players.
May 21, 2026