A Sky‑High Spectacle
At 196 metres above the bustling streets of Bogotá a crowd gathered on the helipad of Torre Colpatria to witness a feat that would etch itself into the annals of sporting history
The occasion marked the first ever football match played at such an altitude a 3‑by‑3 encounter that pitted six Colombian digital creators against one another in a contest inspired by the upcoming 2026 FIFA World Cup
Certified by World Record Certification (WRCAC) the match was overseen by street‑football referee @aditstreetsoccer whose presence added an authentic local flavour to the global spectacle
For 1win the venture is more than a headline it is a manifestation of its mission to blend sport culture and innovation into unforgettable entertainment experiences that resonate with fans across the globe
The partnership with FUTTO the Colombian creator collective that helped orchestrate the event underscores a growing trend of brands aligning with digital influencers to push the boundaries of traditional sport
Beyond this record 1win continues to expand its roster of cultural ambassadors having recently welcomed football icon Luis Suarez MMA legend Jon Jones Olympic wrestler Gable Steveson UFC star Ilia Topuria and rapper Tyga into its VIP community