Joe Kirt enters his fifth season as head coach of the Tennessee Lady Vols women's soccer program, a tenure marked by a 41‑24‑13 record and NCAA Tournament appearances in each year.
Under Kirt's guidance the team has posted a 19‑12‑9 record in SEC play, reflecting steady progress and competitiveness within one of the nation's toughest conferences.
A partnership poised to reshape the program
In July 2026 the Lady Vols will begin their first season with Adidas as their official footwear, uniform, apparel and sideline partner, a milestone that aligns the program with a global leader in soccer.
Adidas, a premier brand in the sport, is also sponsoring and hosting the upcoming World Cup in North America, underscoring its expanding footprint on the continent.
Coach Kirt expressed enthusiasm for the collaboration, citing Adidas's influence and the opportunities it brings for the team's growth and visibility.
Athletics director Danny White praised Kirt's leadership, noting the coach's role in elevating the program and the team's ongoing pursuit of championships.
The contract extension through the 2030 season, finalized in November 2025, reflects the university's confidence in Kirt's vision and the program's upward trajectory.
As the partnership takes effect, the Lady Vols aim to translate their recent successes into deeper runs in the NCAA Tournament, leveraging Adidas's resources and global network to compete at the highest level.