Adidas has partnered with Disney and Pixar to unveil a pair of limited‑edition football cleats that celebrate the 20th anniversary of the 'Cars' franchise, bringing the high‑octane world of the animated films to the pitch.
A 20‑Year Legacy of Speed
The first model, the Adidas Adizero Electric 2 in the Lightning McQueen colorway, features a striking red finish, flame‑styled graphics, tire‑shaped eyelets and animated eyes on the tongue, while the number 95 is displayed on both sides and reflective details add a dynamic touch.
Complementing it, the Adidas Adizero Impact 2 Mid represents Mater, showcasing a Mesa brown upper with rust‑patina accents, a tow‑hook attachment on the heel tab and the 'Tow Mater' branding, also highlighted by animated eyes on the boot tongues.
Priced at $130 for the Lightning McQueen version and $110 for Mater, the cleats have generated immediate buzz, with retailers such as Dick’s Sporting Goods reporting strong sell‑through and high demand from both casual fans and serious players.
The collaboration follows a wave of 'Cars' merchandise that has already seen enthusiastic consumer response, notably the popular Crocs line, and adidas.com plans to roll out additional 'Cars' footwear in the near future.