Adidas has just rolled out a fresh edition of its Adizero EVO SL EXO sneaker, tailoring the design to the upcoming 2026 college football season. The limited‑run model draws on the colors and motifs of fourteen schools that wear the adidas brand, aiming to give fans a way to match their footwear with game‑day jerseys.
Kickoff in Dublin
The 2026 schedule opens with Week 0 on August 29, highlighted by a clash between NC State and TCU in Dublin, Ireland. Regular play will follow from September 3 through September 5, setting the stage for a condensed but intense opening stretch.
Four of the featured programs — Arizona State, Indiana, Kansas and Texas A&M — are among the most recognizable names in college football. Each pair of sneakers incorporates the school’s palette and logo accents, turning the shoe into a subtle nod to team pride.
Beyond aesthetics, the release is positioned as a complement to game‑day attire, offering fans a coordinated look that bridges apparel and footwear. Adidas notes that the design was informed by feedback from student‑athletes and alumni, seeking to capture the spirit of each campus.
Industry observers expect the sneaker line to generate buzz among both collectors and casual supporters, especially as the limited availability creates a sense of urgency ahead of the season’s kickoff.