Adidas has introduced a fresh iteration of its Adizero EVO SL EXO sneaker, this time dressing the shoe in the colors and insignia of fourteen college football programs that the company sponsors.
A season‑spanning partnership
The designs, unveiled ahead of the 2026 college football calendar, showcase each school’s logo, mascot and primary palette, giving fans a chance to wear a piece of their team’s identity on the track.
The rollout coincides with the start of the 2026 season, which officially opens on August 29 with a Week 0 matchup between NC State and TCU in Dublin, Ireland, before the bulk of the schedule resumes on September 3.
Fans of programs ranging from the Arizona State Sun Devils to the Texas A&M Aggies will find a dedicated pair among the release, a move that ties the footwear launch directly to the excitement surrounding kickoff.