Soccer

Alumni Agency TMJ Shakes Up Women’s Soccer with Record Transfers

NYIT graduates Oscar González and Guillermo Zamarripa build a global representation firm for female players, negotiating historic deals and expanding across continents

A Dual Origin Story

Oscar González grew up in Madrid before settling in Córdoba, while Guillermo Zamarripa hails from Mexico and now calls Fort Worth, Texas, home. The two first crossed paths as teammates on the New York Tech soccer squad, a meeting that would later blossom into a shared professional vision.

Both alumni leveraged their playing experience and management acumen to launch TMJ, an agency dedicated exclusively to female soccer players. Their complementary backgrounds — González’s Spanish roots and Zamarripa’s Mexican heritage — have given the firm a truly international perspective.

Building a Global Roster

TMJ now represents roughly 150 players, coaches and staff members across five continents and six confederations. The agency’s model breaks new ground by focusing solely on women’s football, a niche that has historically lacked dedicated representation.

Since its inception, TMJ has negotiated more than 1,000 contracts, spanning club agreements, endorsement deals and sponsorship arrangements. The firm’s reach extends from Europe’s top leagues to emerging markets in the Americas, positioning it at the forefront of a rapidly professionalizing sport.

Record‑Breaking Transactions

One of TMJ’s most notable achievements came when it facilitated a $1.5 million transfer fee for Mexican star Lizbeth Ovalle, a deal that set a new benchmark for women’s soccer transfers. Such milestones underscore the agency’s ability to command market‑defining fees.

The record‑setting transfer not only highlighted the commercial value of female talent but also signaled to investors and clubs that women’s soccer is moving toward parity with its male counterpart in terms of financial clout.

The Rising Market

Attendance figures at the 2023 FIFA Women’s World Cup exceeded two million fans, while commercial partnerships surged by more than 100 percent that same year. Industry forecasts now project women’s soccer to become the world’s fifth‑largest athletic draw by 2030.

This growth is reflected in the influx of capital from sponsors, broadcasters and private investors, all of whom are eager to align with a sport that promises both cultural relevance and profitable returns.

Strategic Partnerships and Presence

TMJ’s operational footprint includes a team of over 30 employees spread across Europe and the Americas. The agency maintains close ties with institutions such as New York Tech, whose alumni network continues to fuel its talent pipeline.

Collaborations with partners like Nielsen Sports, For Soccer, 235 Sports Management, Tigres Femenil, Orlando Pride and the National Women’s Soccer League further amplify TMJ’s influence, providing players with pathways to high‑profile clubs and leagues.

Looking Ahead

As women’s soccer continues its surge in popularity, investment and visibility, TMJ is poised to expand its roster and deepen its impact. The founders remain committed to reshaping the sport’s narrative, ensuring that female athletes receive the representation and compensation they deserve.

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