Apollo, an AI‑driven go‑to‑market platform, has entered a multiyear sleeve partnership with Major League Soccer’s San Jose Earthquakes, placing its logo on the team’s jerseys and embedding its technology into the club’s core revenue operations.
Strategic Vision and Revenue Goals
The collaboration will see Apollo’s system deployed across key revenue‑generating functions, including group ticket sales, sponsorship pipeline management and inbound lead handling, with the aim of modernizing workflows and accelerating growth.
Executive Insights
Matt Curl, chief executive of Apollo, described the deal as an extension of the company’s mission to make world‑class go‑to‑market tools accessible to every organization, while Earthquakes president Jared Shawlee said the partnership will transform the club’s approach to sales and marketing.
The rollout is slated to debut ahead of the Earthquakes’ California Clasico against the LA Galaxy on July 25 at Stanford Stadium, marking a symbolic start to the new era of data‑powered soccer business.