Apollo, an AI‑powered go‑to‑market system, has entered a multiyear Official Sleeve Partnership with the San Jose Earthquakes, bringing its technology to one of Major League Soccer’s most recognizable clubs. The deal places Apollo’s branding on the Earthquakes’ jerseys and integrates the company’s platform across the team’s revenue‑generating operations.
Modernizing Revenue Operations
The collaboration will see Apollo’s system deployed to streamline group ticket sales, manage sponsorship pipelines, route inbound leads and automate season‑ticket renewals. By digitizing these processes, the Earthquakes hope to boost efficiency and capture more value from each fan interaction.
Soccer’s popularity in the United States has accelerated, with MLS reporting a 62 percent year‑over‑year increase in viewership. This surge provides a fertile backdrop for a partnership that seeks to translate growing audience interest into concrete commercial growth.
Leadership Perspectives
Matt Curl, chief executive of Apollo, described the agreement as an extension of the company’s mission to make world‑class go‑to‑market tools accessible to organizations of all sizes. "We’re excited to bring our AI capabilities to a sport that’s capturing the imagination of millions," Curl said in the announcement.
Jared Shawlee, president of the San Jose Earthquakes, emphasized the importance of investing in technology to deepen supporter engagement and expand the club’s commercial footprint. "Our fans deserve a modern, seamless experience, and Apollo’s platform gives us the tools to deliver it," he noted.
A Strategic Play for the Future
The Earthquakes will become Apollo’s first official sports partner, laying the groundwork for a broader strategy that could see the technology applied across other sports franchises. The partnership will make its public debut ahead of the Earthquakes’ match against the LA Galaxy at Stanford Stadium, offering a high‑visibility showcase for the new collaboration.