Apple & Eve, a U.S. juice brand known for its bright, family‑friendly drinks, has just announced a limited‑edition line of soccer‑themed packaging that will hit stores this June.
The new designs draw directly from the look of soccer uniforms, complete with player‑style numbers and bite‑size fun facts printed on each box, turning a simple juice break into a mini‑game for kids and parents alike.
Flavors and Fun Facts
Available in three summer‑ready flavors — Apple, Very Berry, and Fruit Punch — the packaging comes in mixed 8‑packs that pair classic juice boxes with the special “jersey” editions. Across the three varieties, 21 unique soccer facts are scattered, encouraging children to discover and share new trivia while they sip.
Retail Activations and Community Events
To amplify the launch, Apple & Eve is partnering with major retailers for in‑store displays and family‑focused soccer events that let fans experience the excitement of the sport beyond the screen. The initiative builds on the brand’s long‑standing support of youth sports and on‑the‑go refreshment.
“We wanted to bring extra fun to the juice box aisle and give families a reason to celebrate the season together,” said Gabriela Arrillaga, General Manager of US Branded Beverages at Lassonde Industries, Inc., the company behind Apple & Eve.
The timing aligns with a surge of soccer enthusiasm across North America this summer, as leagues, tournaments, and fan gatherings swell across the continent. By tying its seasonal offering to this cultural moment, Apple & Eve hopes to reinforce its connection to active, outdoor lifestyles.
The limited‑edition packs will be stocked at major retailers nationwide beginning in June 2026, marking the brand’s most playful rollout yet and promising a fresh way for consumers to enjoy their favorite drinks while cheering on their teams.