Avocados From Mexico, the nation’s leading avocado brand, has unveiled a seasonal shopper program timed to the 2026 World Soccer Championship, branding it "Kickoff a Guacamolé Summer".
The initiative provides a $1.50 cashback incentive on specially marked bags, redeemable through Venmo or PayPal, and runs until July 17, while a separate sweepstakes remains open until June 30.
Cashback and Prizes Drive Consumer Excitement
Participants in the sweepstakes can enter to win a brand‑new 2026 Nissan Kicks and a share of a $500,000 prize pool, adding a high‑stakes incentive to the promotion.
Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution at Avocados From Mexico, said the campaign taps into the cultural momentum of the tournament to drive both consumer engagement and sales.
Alvaro Luque, President and CEO of the brand, added that the partnership with Nissan underscores a strategic alignment with a major automotive name that resonates with fans across North America.
The program is supported by eye‑catching in‑store displays and a robust digital media push, ensuring the message reaches shoppers both on the shelf and online.
Industry data shows that avocado consumption spikes during major sporting events, and the company hopes to capitalize on the expected surge in demand throughout the championship period.
Backed by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers & Packers of Mexico, the effort reflects a coordinated push from the sector’s key stakeholders.