A Summer of Guac and Goals
Avocados From Mexico has unveiled a seasonal campaign called “Kickoff a Guacamolé Summer,” linking its popular fruit to the excitement surrounding the 2026 World Soccer Championship. The effort is designed to capture consumer attention during the summer months and drive additional purchases of bagged avocados.
Shoppers who purchase the specially marked bags will receive a $1.50 cashback rebate, a modest but strategic incentive intended to encourage trial and repeat buying. The rebate program runs through July 17, giving fans ample time to take advantage of the offer before the tournament reaches its peak.
In parallel, the company is running a sweepstakes that invites participants to register on kickoffwithguac.com for a chance to win a brand‑new 2026 Nissan Kicks and a cash prize of $500,000. The sweepstakes will close on June 30, adding a high‑profile prize to the promotional mix.
The campaign arrives at a time when bagged avocados have surged 19 percent in retail volume since 2022, underscoring the category’s growing importance to grocery chains. Avocados From Mexico notes that 82 percent of avocado purchases are repeat or replenishment trips, making the brand a key driver of store traffic and growth.
To amplify the message, the company is backing the initiative with in‑store displays and a coordinated digital and social media push, ensuring the offers reach consumers across multiple touchpoints.
Leadership Comments
Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution for Avocados From Mexico, said the campaign reflects the brand’s commitment to “creating moments of joy” that align with major cultural events. Alvaro Luque, President and CEO of the company, added that the partnership with Nissan and the cashback incentive are designed to “drive excitement and increase avocado sales” during the critical summer window.
Avocados From Mexico operates as the subsidiary of the Mexican Hass Avocado Importers Association (MHAIA) and is headquartered in Irving, Texas, positioning it at the nexus of industry collaboration and market expansion.