Baton Rouge is set to welcome a fresh face in professional hockey as the city’s newest franchise prepares to unveil its name and logo on July 22. That same day, season tickets will go on sale, giving fans an early chance to secure their seats for the inaugural campaign.
The announcement comes amid a strategic effort to keep the sport alive in the capital after the Zydeco’s recent folding, with the franchise slated to begin play in the Federal Prospects Hockey League this fall.
A New Ownership Group
Ownership of the team is anchored by a quartet of investors — Matt Pace, Andreas Johansson, Ted Goldthorpe and Jacob Hector — who have secured a three‑year lease for the Raising Cane’s River Center. Their commitment reflects a belief that professional hockey can thrive in Louisiana when backed by dedicated leadership.
Coaching and Fan Engagement
Jimmy Soper, the club’s inaugural head coach, will guide the squad on the ice, while Johansson emphasizes that fan engagement will be as critical as on‑ice performance. The organization plans a series of community outreach events to build a loyal supporter base from day one.
Ticket Priorities and Legacy
Current Baton Rouge Zydeco season ticket holders will enjoy a priority window to renew their seats, a gesture aimed at rewarding the community that kept the city’s hockey heritage alive. This approach seeks to blend tradition with the excitement of a fresh brand identity.
Venue and League Context
The Raising Cane’s River Center, a venue that previously hosted the Zydeco, will serve as the team’s home arena, providing a familiar backdrop for fans and players alike. Competition in the Federal Prospects Hockey League will test the franchise’s resilience, but the ownership group remains confident in its ability to compete.
Looking Forward
With the name reveal just weeks away, the organization is poised to launch a full‑scale marketing campaign, hoping to cement a lasting place for professional hockey in Baton Rouge. Success will depend on both the enthusiasm of its supporters and the competitive edge it brings to the league.