Baylor University’s football program has rolled out three distinct uniform concepts that will be put to a fan vote ahead of the highly anticipated 254 Night matchup against Prairie View A&M on September 12. The designs, showcased on the team’s official channels, blend modern aesthetics with nods to local heritage, giving supporters a direct hand in shaping what the Bears will wear on the field.
Fan Power Shapes the Team's Look
Voting opens immediately and will remain active until August 3, when the winning combination will be announced at noon. The announcement marks the culmination of the Fan First Pic ‘Em campaign, a initiative that invites the community to influence the visual identity of the team during a game that celebrates the 254 area code.
One of the helmet designs features a prominent front bumper bearing the 254 area code and a striking center stripe, a visual tribute to the region that surrounds Waco. This detail underscores the program’s intent to honor local traditions while pushing forward with fresh, fan‑driven creativity.
The effort is part of Baylor Athletics’ broader Fan First Era, an outreach strategy that seeks to deepen engagement with supporters across Central Texas. Waco‑area residents can also enroll in the Waco Rush Pass, a program that offers free tickets and discounts for a variety of athletics events, further cementing the connection between the university and its surrounding community.