Big 12 Media Days 2026: Anticipation Builds
The 2026 Big 12 Football Media Days are set for July 7‑8 in Frisco, Texas, where the conference will stream live on ESPNU and through Big 12 Studios, giving fans a first look at the upcoming season.
Among the storylines, Texas Tech’s offseason controversies, including the Brendan Sorsby gambling case, are expected to dominate discussions, while Deion Sanders will outline his strategy to rebound from a 3‑9 season with Colorado.
Arizona State’s new head coach Kenny Dillingham is poised to address the team’s down year and the quarterback vacancy left by Sam Leavitt’s move to LSU, adding urgency to his debut.
Commissioner Brett Yormark is slated to cover a range of policy topics, from the Protect College Sports Act to the ongoing debate over College Football Playoff expansion.
The event will also mark the first public appearances of several new coaches — Collin Klein, Morgan Scalley, Eric Morris and Jimmy Rogers — each of whom will introduce themselves to the media.
Quarterback situations remain a focal point, with Kansas State’s Avery Johnson, BYU’s Bear Bachmeier, Arizona’s Noah Fifita and Baylor’s DJ Lagway all slated to start for their respective programs.
Despite the uncertainties, Texas Tech enters the media days as the preseason favorite to win the Big 12, riding the momentum of Will Hammond’s recovery from ACL surgery.