The Big 12 Football Media Days are set to open on July 7, bringing together the conference’s coaches, players and storylines for a series of on‑stage interviews and panel discussions at The Star in Frisco, Texas.
The schedule runs from 9 a.m. to 2 p.m. Mountain Time, offering a compact, high‑energy format that lets media and fans absorb the latest developments in a single day.
Coverage will be split across three ESPN networks — ESPNU, ESPN2 and ESPN+ — and will also be streamed live through the ESPN app, ESPN+ itself and the Fubo TV platform, giving viewers multiple ways to tune in.
Among the storylines drawing particular attention are the ongoing legal saga surrounding former quarterback Brendan Sorsby and the debut of Deion Sanders’ new coaching staff, both of which are expected to shape the conference’s narrative heading into the upcoming season.
A New Era for the Big 12
Deion Sanders, the former NFL Hall of Famer turned Colorado head coach, will be front and center as he introduces his revamped staff, signaling a shift in the conference’s coaching landscape.
Veteran analysts such as Louis Riddick, Kevin Connors, Jen Lada and Sydney Jones will join Sanders on the broadcast desk, bringing their experience to the conversation and underscoring the growing media interest in the league.
Programs like the Colorado Buffaloes and Arizona State are slated to participate, alongside a host of other Big 12 members, making the event a comprehensive preview of the league’s competitive outlook for the coming season.