Big 12 Media Days Set for July in Frisco
The Big 12 Conference announced that the 2026 Monster Energy Big 12 Football Media Days will take place at The Star in Frisco, Texas, on July 7‑8. The two‑day gathering will bring together coaches, players and media from across the league for interviews, press conferences and promotional activities.
Texas Tech will be represented by head coach Joey McGuire along with six senior leaders: Terrance Carter Jr., Coy Eakin, A.J. Holmes Jr., Brice Pollock, Ben Roberts and Sheridan Wilson. Their participation underscores the Red Raiders' commitment to engaging with the conference’s media partners and fans.
The event will open with the Red Raiders leading the schedule, followed by a lineup of other member institutions. Organizers expect extensive coverage from regional and national outlets, highlighting storylines that will shape the upcoming season.
Beyond the on‑field narratives, the Media Days serve as a platform for the conference to showcase its branding initiatives, including the Monster Energy partnership, and to reinforce the Big 12’s presence in the Texas market. The gathering also provides an opportunity for sponsors, alumni and community members to connect with programs ahead of the new competitive cycle.