The 2026 Big 12 Football Media Days will open on July 7 in Frisco, Texas, and run through the following day, offering a rare two‑day deep‑dive into the conference’s storylines before the season kicks off.
Live coverage will be split between ESPNU and the league’s own Big 12 Studios, giving fans a front‑row seat to the conversations that will shape the upcoming schedule.
Key Storylines and Faces to Watch
Texas Tech’s offseason has been marked by gambling allegations that have drawn the attention of both fans and university officials, while Deion Sanders prepares to rebuild Colorado after a 3‑9 campaign that left the program searching for a new identity.
Kenny Dillingham, now in his second year at Arizona State, is expected to address the Sun Devils’ down year and the quarterback carousel that has defined their recent performance.
Brett Yormark, the Big 12 commissioner, will use the platform to discuss league‑wide initiatives, including the Protect College Sports Act and the ongoing debate over College Football Playoff expansion.
New Coaches and Quarterback Battles
Several programs will introduce fresh leadership on the sidelines, with new head coaches making their debut at Kansas State, Utah, Oklahoma State and Iowa State. At the same time, quarterback competitions will dominate the conversation, especially at Arizona State, West Virginia and Kansas, where emerging talent such as Drew Mestemaker is being watched as a potential NFL first‑round prospect.
The presence of figures like Joey McGuire, Scott Satterfield and Collin Klein adds further intrigue, as each brings a distinct vision for their respective teams.
Conference officials also highlighted the involvement of Brendan Sorsby, Morgan Scalley, Eric Morris and Jimmy Rogers, all of whom are expected to contribute insights during the media sessions.
With the eyes of the nation on Frisco, the event promises to set the tone for a competitive and unpredictable 2026 season across the Big 12.