The Big 12 is exploring the possibility of reinstating a 20‑game conference schedule for the upcoming seasons. Adding two more league contests would increase inventory for the conference’s media‑rights negotiations with Fox and ESPN, potentially boosting revenue streams.
Why coaches prefer the 18‑game model
Both Arizona’s Tommy Lloyd and West Virginia’s Ross Hodge have voiced strong support for the existing 18‑game format. They argue it provides the flexibility to schedule high‑profile non‑conference opponents such as UConn, Duke and Florida in November and December, games that can enhance a team’s résumé and attract fan interest.
Media‑rights outlook and scheduling implications
The current Fox‑ESPN agreement runs through the 2030‑31 academic year, creating a financial backdrop that makes additional games attractive for the league. At the same time, the NCAA Tournament is expanding from 68 to 76 teams, giving schools more leeway to schedule tougher out‑of‑conference opponents without sacrificing postseason eligibility.
Schedule still undecided
No final decision has been made, and the proposal remains under discussion among athletic directors and coaches across the league. Notably, the conversation does not involve women’s coaches, underscoring a gender‑specific focus in the current dialogue.