A Summer Collection for the Beautiful Game
Billionaire Boys Club and ICECREAM have officially launched the Football Pack 2026, a capsule collection that fuses the legacy of football apparel with contemporary streetwear sensibilities.
The line features exclusive football jerseys, a bold blue BBC EU Football Tee and Running Dog Football Shirts from ICECREAM, offered in red and blue variations that echo classic team colors.
Complementing the apparel, the IC Running Dog Panelled Track Set merges everyday comfort with retro sports influences, delivering a look that feels both nostalgic and fresh.
Designed to capture the excitement of global summer tournaments, the collection positions itself as a tribute to the cultural pulse of football season.
Exclusive Access in Europe
The entire Football Pack 2026 will be sold solely through the BBC ICECREAM Europe webstore, making it a limited‑run offering for enthusiasts across the continent.
Fans can expect high‑quality materials, meticulous detailing and a design language that bridges the gap between athletic performance and urban style.