Richmond Raceway has revealed that Black’s Tire Service, a leading network of independent tire dealers, will serve as the entitlement partner for the NASCAR CRAFTSMAN Truck Series race scheduled for August 14, 2026. The event will be officially titled the Black’s Tire 250 presented by BTS Rewards, kicking off the track’s 80th‑anniversary NASCAR race weekend.
Celebrating eight decades of racing
The 2026 NASCAR weekend at Richmond Raceway will span August 14‑15 and mark a milestone for the historic venue. Executives highlighted the significance of aligning the track’s long‑standing legacy with a partner that serves thousands of customers across the Carolinas, Tennessee and Virginia.
Black’s Tire Service will also serve as the primary sponsor on the No. 15 Tricon Garage Toyota driven by Tanner Gray. The partnership places the company’s branding directly on a high‑profile entry, linking its reward program with a driver competing for a spot in the NASCAR playoffs.
Executive commentary
Richmond Raceway President Lori Waran expressed enthusiasm about the collaboration, stating that the partnership reflects a shared commitment to supporting the sport’s grassroots while celebrating the track’s historic achievements.
Rick Benton II, Vice President of Black’s Tire Service, emphasized the importance of independent tire dealers to the company’s growth, noting that the partnership provides a platform to recognize the contributions of BTS Partner Dealers across the Southeast.
The broader NASCAR weekend will feature additional on‑track action and fan‑focused activities, all under the banner of the NASCAR Weekend presented by Who’s Your Driver. This programming aims to deepen engagement with enthusiasts and showcase the role of corporate partners in enhancing the overall experience.
Founded in 1929, Black’s Tire Service has evolved into one of the Southeast’s largest wholesale tire distributors, operating BTS Tire & Wheel Distributors. The company’s extensive network supplies thousands of independent tire dealers, automotive service centers and commercial customers, positioning it as a key player in the regional automotive ecosystem.
With the new entitlement agreement, Richmond Raceway and Black’s Tire Service look forward to a multi‑year collaboration that will continue to spotlight the intersection of automotive excellence and motorsports tradition.