The upcoming NASCAR weekend at World Wide Technology Raceway promises more than just racing; it marks a strategic partnership that places Bobcat of St. Louis at the center of the action. On September 12, the track will host the O’Reilly Auto Parts Series race, now christened the Nu Way 225 Powered by Bobcat and Sauced by Blues Hog, featuring 180 laps and 225 miles of intense competition.
Television audiences across the United States will tune in to watch the event, which will be broadcast nationally, extending the reach of the Bobcat brand to millions of viewers. The race weekend will span three days, culminating in a Saturday evening showdown that is expected to draw thousands of fans from the Midwest and beyond.
The Sponsorship in Context
Bobcat of St. Louis, a dealer within the Gateway Dealer Network (GDN), has been named the presenting sponsor of the event. The company operates three dealership locations in the St. Louis region and a broader network of dozens more dealerships nationwide, underscoring its extensive footprint in the heavy‑equipment market.
John Hopper, president of Gateway Dealer Network, highlighted the alignment between NASCAR fans and the Bobcat brand, noting shared values of hard work, performance and reliability. His statement reflects a deliberate effort to connect with an audience that appreciates the same qualities that drive Bobcat’s equipment sales.
Chad Cox, GDN’s Missouri Region Sales Manager, added that cultivating relationships is the cornerstone of their business model. The sponsorship serves as a thank‑you to customers and a platform to showcase the machines that contractors, landscapers and agricultural producers rely on daily.
Declan O’Neill, vice president of business development at World Wide Technology Raceway, emphasized that the partnership brings new events and experiences to the facility, enriching the weekend for both competitors and spectators.
Attendees will have the opportunity to meet Bobcat representatives, explore a display of the company’s latest equipment and participate in special race‑weekend activities designed to deepen engagement between fans and the brand.
Tickets for the NASCAR weekend are available for purchase online or by contacting the raceway’s ticket office, ensuring that enthusiasts can secure their spot at what promises to be a landmark event for both the sport and the sponsoring company.