A New Era for Bronco Football
Boise State Athletics unveiled the visual identity that will guide the Broncos through their inaugural Pac‑12 campaign, revealing a palette of blue and orange that will be worn by fans across the state.
The initiative, launched this week, invites supporters to don specific colors for each game, a move designed to knit together the diverse strands of Bronco Nation under a shared banner.
Alongside the color drive, the athletics department announced an ambitious target: 23,000 season tickets for the 2026 season, a figure that reflects both the growing appetite for live football and the ambition to fill Albertsons Stadium to capacity.
Tickets will be made available through the official online portal and via the Boise State Athletics Ticket Office, which can be reached at 208‑426‑473. Fans can also secure their seats by visiting broncosports.com/tickets.
A Schedule Packed with Tradition and New Challenges
The 2026 slate features a blend of historic rivalries and fresh matchups, including contests against Oregon, Memphis, South Dakota, Utah State, Fresno State, Washington State, Texas State, Colorado State, Oregon State, San Diego State, and a Pac‑12 Championship game that promises to be a showcase of the conference’s rising competitiveness.
Each game will be accompanied by a themed color scheme, encouraging supporters to coordinate their attire and amplify the visual impact of the stadium on television broadcasts.
The department also highlighted the availability of a wide range of officially licensed apparel and merchandise through The Blue and Orange Store, both brick‑and‑mortar and online at Fanatics, giving fans ample opportunity to sport the new colors.
Athletic director Jeremy Thomas emphasized that the campaign is about more than aesthetics; it is a call to rally the community, boost attendance, and cement Boise State’s place in the Pac‑12 narrative.
With ticket sales already underway and merchandise on offer, the university hopes to translate enthusiasm into a full house for every home game, setting a benchmark for future seasons.