Bomb Pop is once again the Official Sponsor of Little League®, marking the brand’s return after almost ten years away.
Reviving a Summer Icon
The partnership will come alive during the 2026 Little League Baseball World Series in Williamsport, Pennsylvania, where Bomb Pop‑themed activations will invite fans to celebrate the flavors that have defined American summers since 1955.
The events will be streamed on ESPN, giving viewers a chance to engage with the brand while learning about the tournament’s sponsors and schedule at LittleLeague.org/Sponsors and LittleLeague.org/WorldSeries.
A Mission‑Driven Collaboration
Little League® International emphasizes that the sponsorship aligns with its goal of delivering life‑changing experiences for children and communities worldwide, while also working to reduce financial barriers that keep many young athletes from participating.
The collaboration leverages Bomb Pop’s iconic cherry, lime and blue‑raspberry flavors to reinforce a shared commitment to youth development and equitable access to baseball and softball across more than 80 countries.
Behind the Brand
Bomb Pop is a product of Wells Enterprises, Inc., an independent company that operates under the Ferrero Group umbrella. The partnership underscores a broader strategy by sponsors to invest in programs that expand grassroots sports and foster community engagement.
Liz DiLullo Brown and Isabella Chia, key figures in the campaign, helped shape the activation plan that ties the brand’s heritage to the next generation of players.
With this deal, Little League’s sponsorship portfolio becomes the largest and most impactful in its history, reflecting a growing trend of corporate partners aligning with youth‑focused initiatives.