A Basketball Legend's Culinary Venture
Boo Jackson, the former professional basketball player known for his dynamic career in the NBA, is set to launch a new sports‑themed restaurant in Knoxville, Tennessee. The upcoming Chick‑N‑Sack Sports Lounge will open its doors on September 12, 2026, at 410 W. Jackson Avenue, a space that previously housed the Sweet P establishment.
Jackson brings more than two decades of hospitality experience to the project, having spent fifteen years building a reputation in the restaurant industry. In addition to his culinary pursuits, he created K‑Town Krack, a spice blend that has earned international acclaim and is sold worldwide.
The venue embraces a basketball aesthetic, featuring gold‑accented flooring, framed jerseys from iconic teams, and decorative elements that evoke the energy of a game day. This design aims to create an immersive environment where patrons can enjoy food while soaking up the sport‑centric atmosphere.
Strategic Partnerships and Location Selection
The selection of the Jackson Avenue site was the result of collaboration with local real estate brokers Brock Warwick and Cross Smith, who identified the location as an immediate fit for the concept. Their expertise helped secure a spot that aligns with the vision of attracting young Knoxville residents seeking a vibrant social scene.
Kim Peays, Jackson’s mother, is actively involved in the setup, providing familial support that underscores the personal nature of the venture. Together, the team hopes to blend Jackson’s athletic legacy with community engagement, offering a space where sports viewing, quality cuisine, and social interaction converge.
The restaurant’s mission is to become a gathering point for the city’s younger demographic, delivering a lively environment that celebrates both basketball culture and local flavor. With its grand opening scheduled for September 12, 2026, Chick‑N‑Sack Sports Lounge promises to add a distinctive voice to Knoxville’s dining landscape.