Breckenridge Brewery, a Colorado‑based craft brewery, has announced a sweeping state‑wide soccer celebration that will transform its taprooms and partner venues into hubs of game‑day energy during the upcoming international tournament. The initiative is designed to capture the excitement of the global event while fostering local camaraderie among fans.
A toast to the tournament
The campaign features a limited‑release beer that taps into the spirit of the competition, alongside themed merchandise that lets supporters wear their team pride. Across the state, watch parties will be staged at Breckenridge locations and at partner sites, offering fans a communal space to cheer on their favorite squads.
Partnerships fuel the fun
The Colorado Soccer Association is collaborating on the effort, providing official watch parties and a "PK for Pints" promotion during U.S. matches at The Farm House. Meanwhile, the Breck Brew Pub will run BOGO beer deals throughout the tournament and roll out a globally inspired wing program that adds a culinary twist to the viewing experience.
Select partner locations will also host foosball tables where fans can compete for pints and branded swag, turning every match into a chance to win prizes. These interactive elements are meant to deepen engagement and turn casual viewers into active participants.
A global backdrop
Breckenridge Brewery operates under the umbrella of Tilray Brands, Inc., a multinational lifestyle and consumer packaged goods company with a presence in Canada, the United States, Europe, Australia and Latin America. Tilray’s mission is to be a leading premium lifestyle company that inspires joy and creates memorable experiences through innovative products.
By weaving together sport, community and craft beer, the brewery aims to turn each game into a shared celebration, reinforcing its role as a cultural touchstone for Colorado fans while leveraging the reach of its parent organization to amplify the event nationwide.