Brigham Young University’s football program has taken a historic step forward with a multiyear sponsorship agreement that will see Utah‑based technology firm Entrata become the first-ever jersey patch sponsor for the Cougars.
A New Era for Cougars Athletics
Under the deal, Entrata’s branding will be stitched onto the front of the team’s jerseys beginning with the 2026 season, marking a new chapter of corporate partnership for college athletics in the state.
The collaboration extends beyond the field, incorporating community outreach programs and dedicated resources to support student‑athletes as they balance academics and competition.
Brian Santiago, BYU’s athletic director, expressed enthusiasm for the partnership, stating that the alliance reflects the university’s commitment to fostering growth both on and off the gridiron.
Entrata, a leading provider of property management software, is recognized as one of Utah’s largest technology companies, and its involvement is expected to bring additional visibility to the state’s tech ecosystem.
The agreement also includes a series of community initiatives aimed at youth engagement, scholarship opportunities, and mentorship programs that will connect current players with local organizations.
While the financial terms of the deal have not been disclosed, university officials say the partnership positions BYU to enhance its athletic branding while reinforcing its ties to the broader Utah community.
Fans can anticipate seeing the Entrata logo on the Cougars’ uniforms starting next year, a visual cue of the growing synergy between collegiate sports and innovative business leaders.