Canal Coffee Co., the family‑owned coffee shop that launched in 2023, is set to open its second location in Gastonia, North Carolina, on June 6, adding to its growing footprint across the Carolinas.
The new spot will feature a summer menu that includes collaborative drinks and seasonal blends, designed to attract both longtime patrons and newcomers seeking a refreshing seasonal experience.
Summer Flavors Meet Racing Heritage
Alongside the menu launch, the company is sponsoring NASCAR driver Spencer Boyd for the Memorial Day race, a partnership that will see Boyd promote the new menu and the store opening across social media and on‑site activations.
Boyd, who will also drive the Canal Coffee race truck at the North Carolina Education Lottery 200 on May 22, has been a brand partner for the second consecutive year, underscoring the company’s commitment to the local racing community.
The sponsorship includes a 10 % discount for active and retired first responders and military personnel, part of the broader NASCAR Salutes campaign that highlights service members during the holiday weekend.
Canal Coffee currently operates eight locations across North Carolina and South Carolina, offering specialty drinks, breakfast items, baked goods and lunch options that blend traditional coffeehouse fare with innovative twists.
A Strategic Tie‑In with the Coca‑Cola 600 Weekend
The partnership not only boosts brand visibility but also ties the coffee shop to the excitement of the Coca‑Cola 600 weekend at Charlotte Motor Speedway, where the race will be televised live on FS1, exposing the brand to a national audience.
By aligning its summer menu launch with a high‑profile NASCAR event, Canal Coffee aims to create a cultural connection that resonates with both coffee enthusiasts and racing fans across the region.