Candy Crush is set to roll out a fleet of brightly painted vehicles called Candy Cabs across New York City as part of the upcoming Soccer Season 2026. The initiative is headlined by soccer icon Alex Morgan and forms part of a broader in‑game event that blends the excitement of soccer with the world of mobile gaming.
Riders can unlock a complimentary ride by completing a level of Candy Crush Saga on their phone during their journey. The experience is enhanced by in‑cab tablets that display live gameplay, turning travel time into playtime.
The campaign taps into the fact that more than half of U.S. fans consider their game‑day experience to begin hours before kickoff, with 27 percent already playing mobile games while en route to matches.
A Sweet Ride Through the City
Candy Cabs will pick up passengers at Cooper Classic Cars in Greenwich Village and drop them off at either Hudson Yards Public Square & Gardens or the iconic Hair of the Dog bar, both popular spots for post‑match celebrations.
Luken Aragon, Chief Marketing Officer of King, described the initiative as embodying the spirit of Candy Cabs, while Alex Morgan urged supporters to view the tournament as the ultimate “game between games.”
Fans can follow the experience on Candy Crush’s Instagram and TikTok accounts. The underlying Candy Crush Saga remains free to download on iOS and Android, boasting over 200 million monthly active users worldwide. King, a Microsoft‑owned studio with a two‑decade heritage, continues to blend entertainment and technology across its global offices.