CBS Sports announced on Thursday that it has locked in a four‑year exclusive broadcast agreement for the Women’s Super League (WSL) in the United States, a deal that will run from the 2026‑27 season through to 2029‑30.
Under the arrangement, streaming platform Paramount+ will air 183 matches each season, while CBS Sports Network will broadcast a live fixture every week. In addition, a selection of games will be simulcast on the CBS Sports Golazo Network, giving viewers multiple avenues to follow the league.
Although the financial terms were not disclosed, executives described the agreement as a record‑setting transaction for the WSL in the United States, underscoring the growing commercial appeal of women’s soccer. The deal was negotiated by IMG, the international media‑rights arm of the sports agency, and marks CBS’s return to WSL coverage after having held the English top‑flight rights during the 2023‑24 season.
A New Landscape for Women’s Soccer
The upcoming season will also be historic for the league, which is set to expand to 14 clubs for the first time. Coverage will be woven into CBS’s flagship women’s‑soccer program, Attacking Third, and will sit alongside the network’s existing portfolio of rights that includes the National Women’s Soccer League, the Women’s Champions League and the Concacaf W Champions Cup.
The agreement arrives at a pivotal moment for the WSL, as England’s top flight embraces expansion and global interest in the women’s game surges ahead of the 2027 Women’s World Cup. Recent player movements, such as Naomi Girma, Alyssa Thompson and Emily Fox joining clubs in the league, illustrate the growing pull of the competition for elite talent.
For CBS Sports and Paramount+, the deal represents a strategic opportunity to consolidate their position as the central hub for women’s soccer in the United States, offering a consistent pipeline of live programming that appeals to a younger, digitally native audience.
The partnership also reflects the broader momentum behind women’s sports, with the WSL’s UK and Ireland rights recently secured for another five years with Sky Sports and the BBC, further cementing the league’s international footprint.