Celebrities for a Cure: Hockey Legends Auction to Fund Cancer Research
A novel online auction that blends hockey nostalgia with real‑world philanthropy has opened its virtual doors to bidders across North America.
Hosted on nhl.com, the event invites participants to bid on once‑in‑a‑lifetime experiences that range from private meet‑and‑greets with NHL icons to outdoor adventures alongside sports legends.
The initiative, dubbed “Celebrities for a Cure,” was conceived by Hersh Borenstein, owner of Frozen Pond Hockey Collectibles, who was spurred to act after personal encounters with cancer and a lifelong passion for charitable fundraising.
Among the highlights is a fishing excursion near Marty Howe’s Connecticut home, a golf outing in the scenic Muskokas organized through ClubLink, and an exclusive Hockey Hall of Fame tour led by Phil Pritchard, the “Keeper of the Stanley Cup.”
The roster of celebrities contributing to the cause reads like a who’s‑who of hockey and entertainment. Mark and Marty Howe, Wendel Clark, Scotty Bowman, and a host of NHL greats such as Patrick Roy, Vincent Lecavalier and Mats Sundin have pledged unique experiences, while actors including Mr. T, Robert Englund and Mick Foley have also answered the call.
All proceeds are directed to the Princess Margaret Hospital Foundation, which channels the funds into cutting‑edge cancer research and patient support programs. The auction’s organizers hope the blend of sport, adventure and star power will generate significant donations and raise awareness for the fight against cancer.
Beyond the immediate fundraising goal, the event underscores a growing trend of experiential giving, where fans can turn a bid into a memorable story while contributing to a cause that touches millions.