Celsius Energy and Sling TV have unveiled the line‑up of college athletes who will represent their 2026 name, image and likeness (NIL) campaigns, spotlighting a new generation of talent ahead of the upcoming football season.
A New Era for College Football Marketing
The roster includes Oregon quarterback Dante Moore, Texas prospect Cam Coleman, Ohio State wide receiver Chris Henry Jr., and Michigan quarterback Bryce Underwood, the latter having previously appeared in Celsius’s 2025 roster.
Sling TV’s nationwide NIL initiative will feature nine Power Five players, among them BYU quarterback Bear Bachmeier, Oklahoma cornerbacks Eli and Peyton Bowen, Tennessee quarterback Faizon Brandon, SMU quarterback Kevin Jennings, Miami quarterback Darian Mensah, Kentucky quarterback Kenny Minchey, Virginia quarterback Beau Pribula, and South Carolina quarterback LaNorris Sellers.
The partnership with The College Sports Company will manage athlete collaborations and produce the campaign’s creative content, with the rollout timed to coincide with the opening weeks of the college football season.
Industry observers note that the deals illustrate the growing influence of both energy drink and streaming platforms in shaping college athletics, while also providing athletes with high‑profile endorsement opportunities.
Celsius Energy, a leading energy drink brand, continues to leverage its relationship with top college athletes to reinforce its market presence, while Sling TV uses the campaign to highlight its sports‑focused streaming offering.
The collaboration underscores how brands are increasingly investing directly in student‑athletes, a trend that has reshaped the commercial landscape of collegiate sports since the NCAA’s NIL policy change.
Fans can expect to see these athletes featured in upcoming promotional material, social media activations, and on‑field branding as the 2026 season approaches.