Changan Automobile Teams Up with Portugal's National Football Squad
At a ceremony held at the iconic Estádio Nacional in Oeiras, Changan Automobile officially became the global partner of Portugal’s national football team, marking a strategic alliance that links automotive innovation with one of the world’s most watched sports.
The event, staged at Cidade do Futebol, featured a short film that dramatized the shared ethos of resilience and ambition, while also unveiling a brand‑new DEEPAL S05 plug‑in hybrid vehicle as a symbol of Changan’s forward‑looking technology.
Executives from both sides highlighted a common commitment to long‑term growth, noting that the partnership will serve as a platform to deepen engagement with football fans across the Middle East, Africa and Europe, regions where the sport commands an audience of over half a billion supporters.
As part of the collaboration, Changan launched a 1,000‑kilometre European test‑drive programme designed to showcase the practical benefits of its plug‑in hybrid powertrain, reinforcing the brand’s message of sustainable performance on the continent.
The alliance dovetails with Changan’s ‘Vast Ocean Plan’, a multi‑year expansion strategy that prioritises markets in the Middle East and Africa, leveraging the universal appeal of football to accelerate brand recognition and market share.
Mi Mengdong and Xiao Feng, senior leaders within Changan, were present at the launch, underscoring the company’s dedication to translating sporting prestige into tangible commercial opportunities.