On June 11, Chipotle will reward soccer fans who show up in their team jerseys with a buy‑one‑get‑one‑free entrée, a stunt that will run in participating restaurants across the United States, Canada and the United Kingdom.
A Jersey Worth 53 Points
The promotion marks Chipotle’s first ever Matchday BOGO event, created to celebrate the upcoming international soccer tournament and to tap into the growing North American appetite for the sport.
Alongside the deal, the chain is unveiling a limited‑edition jersey inspired by global soccer culture. Only 53 pieces will be produced, a nod to the 53 ingredients that appear somewhere on Chipotle’s menu.
The front of the jersey bears the phrase “Real Chipotle,” a playful reference to famous clubs that use “Real” in their names, while the back displays the number 53.
U.S. Chipotle Rewards members can exchange 10 points for a chance to win one of the scarce jerseys between June 10 and June 24, a promotion that requires no promo codes or app‑only offers.
The simple requirement — just wear a soccer jersey — creates a win‑win: fans get an extra meal, Chipotle fills its dining rooms with match‑day attire, and the brand reinforces its connection to a sport that is steadily climbing in popularity across the continent.
As the FIFA World Cup 2026™ approaches, companies are increasingly leaning into soccer fandom, and Chipotle’s jersey giveaway and BOGO entrée are the latest examples of that trend.