Professional soccer player and actor Cristo Fernández has teamed up with premium tequila brand Tequila Cazadores for a fresh advertising initiative titled “Carded by Cristo.”
Reimagining the Referee Card
The collaboration reimagines the traditional referee’s card as a collectible badge of pride, known as the Cazadores Real Fan Card, turning a moment of discipline on the pitch into a symbol of fan devotion.
Through an interactive digital hub, supporters can embark on a personality quiz that matches them with a unique fan card design and a complementary cocktail pairing, while also discovering Fernández’s signature game‑day drink, the El Golazo.
The campaign also features a limited‑edition fútbol‑inspired bottle jersey, blending sport and spirit in a collectible package that celebrates the energy of the stadium.
‘Fans bring the passion and energy that make soccer truly special,’ Fernández said, underscoring the central role of supporters in the sport’s global appeal.
Jay Needham, global senior brand director for Tequila Cazadores and Agave, added that the partnership aims to unite fans through shared rituals, from cheering on their teams to raising a glass of El Golazo.
Fans can follow Tequila Cazadores on Instagram for exclusive “Carded by Cristo” content and participate in surprise fan moments scattered throughout the summer, creating unexpected connections between the brand and its community.
The initiative forms part of Bacardi Limited’s broader portfolio strategy, positioning Tequila Cazadores at the intersection of lifestyle and sport.