CVS Pharmacy’s Home Team Heroes contest shines a spotlight on young soccer players between the ages of 7 and 15 who demonstrate leadership and make a tangible impact in their neighborhoods.
The program rewards two grand‑prize winners with a $25,000 grant for their nonprofit soccer organizations and places their faces on limited‑edition Well Market snack packaging, while runners‑up receive $10,000 grants.
A Partnership with a Soccer Icon
Olympic gold‑medalist Alex Morgan joins the effort, lending her voice to a national campaign that celebrates community service, teamwork and volunteerism on and off the field.
Starting this summer, nominations remain open until September 25, 2026, giving families ample time to put forward players who mentor peers, organize service projects and embody the spirit of the game.
Winning stories will be amplified across the country, appearing not only in press releases but also on the packaging of select Well Market snacks, turning everyday grocery aisles into showcases of youthful achievement.
Beyond the monetary awards, each grand‑prize recipient will host a block party for their team at a nearby CVS Pharmacy, turning the store into a celebration hub for teammates, families and local fans.
The initiative reflects CVS Health’s broader commitment to improving community wellbeing, using the universal language of soccer to foster connection, health and opportunity.