A Program Built on Service
CVS Pharmacy has launched the Home Team Heroes contest, a national initiative that shines a spotlight on young soccer players between the ages of 7 and 15 who demonstrate leadership and community service.
The competition offers two grand prize winners a $25,000 grant for their non‑profit soccer organizations, as well as a photo on limited‑edition Well Market snack packaging that will appear in stores across the country.
In addition, runners‑up will receive a $10,000 grant to support their own community‑focused programs, reinforcing the message that athletic talent is most valuable when paired with civic responsibility.
Partnerships with Soccer Icons
The effort is amplified by collaborations with prominent figures in the sport, including NWSL star Alex Morgan, who has spoken about how soccer fosters confidence and belonging among youth.
Morgan’s involvement underscores the contest’s aim to elevate the stories of these young athletes through both national CVS channels and local community events.
How to Participate
Nominations remain open through September 25, 2026, giving families, coaches and community leaders ample time to submit entries that are judged on service, leadership and volunteerism.
Winning teams will be celebrated with a block party at a nearby CVS Pharmacy location, turning the recognition into a tangible celebration for players and their supporters.
Sid Tenneti, a senior leader at CVS Health, emphasized that the contest aligns with the company’s broader commitment to nurturing the next generation of community champions.