When Tyrese Hunter decided to leave Iowa State in 2022, the move was more than a roster shuffle; it was a signal of the growing pressure on college programs to compete financially for top talent. The departure highlighted how name, image and likeness opportunities could tip the balance for elite prospects.
A turnaround built on development and community
What followed was a turnaround that few predicted. Under a staff that emphasized player development, the Cyclones turned a modest budget into a pipeline that regularly sends athletes to the NBA. Community support arrived in the form of the We Will collective, which organized NIL deals to keep key players such as Joshua Jefferson in Ames.
The results are evident in the draft board. Jefferson is projected as a first‑round pick, while guards Tamin Lipsey and Killyan Toure could hear their names called in the second round or earn two‑way contracts. Keshon Gilbert, who once wore the Cyclone jersey before stints with two NBA teams, exemplifies the program’s ability to polish overlooked talent into professional prospects.
Beyond the draft, Iowa State’s recruiting class for 2027 is already drawing attention, with several commits targeting NBA dreams. The program’s success is not limited to the court; it includes four NCAA Tournament appearances, a Big 12 championship and two Sweet 16 runs, all achieved despite the early loss of high‑profile talent.