Deb Williams, a Dallas realtor with Senior Real Estate Specialist (SRES) and Certified Senior Housing Professional (CSHP) credentials, co‑founded BvB Dallas, an annual flag football tournament that has become one of the region’s most successful charitable events. The fundraiser, now in its tenth year, draws teams named Blitz and Blue and channels proceeds toward Alzheimer’s research and care.
A Cause Close to Home
Williams’ motivation stems from personal loss: her father died from Alzheimer’s, and her mother’s struggle with dementia led her to witness the disease’s impact up close. The experience spurred her into senior real estate, where she advises clients to consider independent‑living options before necessity forces the decision. Her mother’s participation in a memory‑care clinical trial, funded by a BvB grant, underscores the event’s direct influence on cutting‑edge care.
Rochelle Gotsdiner, General Manager of BvB Dallas, coordinates the volunteer effort that brings together more than 300 participants each year. The tournament’s reach extends beyond the field, featuring food vendors, music, shopping booths and a lively post‑game celebration that turns a sporting event into a community festival.
Sponsorship and Community Support
Texas Counter Fitters, a local construction‑materials company, serves as the presenting sponsor for this year’s edition, providing financial backing that helps cover logistics and amplifies the event’s visibility. Additional partners include Allie Beth Allman & Associates and Baylor Scott & White, both of which have contributed resources and expertise to the cause.
The fundraiser will take place on August 8 at Bishop Lynch High School in Dallas, Texas. Tickets are available for $25, a price that grants access to the football matches, meals, entertainment and the after‑game celebration. Since its inception, BvB Dallas has raised more than $7 million, a testament to the power of grassroots organizing and corporate partnership.
Broader Implications for Seniors and Real Estate
Demographic data shows that adults aged 61 and older now represent nearly half of all homebuyers and about 60 percent of sellers nationwide. Williams leverages this trend to encourage older clients to explore independent‑living communities early, positioning them to maintain autonomy while accessing support services. The intersection of real estate and health advocacy illustrates how professionals can align personal passion with market insight to drive societal benefit.