Bentley University announced today that Danny Lawson, a distinguished alumnus and former standout player, has been appointed as the fifth head coach of the Falcons men's basketball program.
Lawson returns to the campus where he once chased victories as a student‑athlete, bringing with him a coaching résumé that includes stints at UMBC, Long Island University, Duquesne, and Emmanuel College, where he earned multiple Coach of the Year honors.
His most recent role as an assistant at UMBC helped the Retrievers capture America East titles and secure an NCAA Tournament berth, a testament to his ability to blend old‑school discipline with modern analytical approaches.
Lawson’s academic background — a Bachelor of Arts in Behavioral Sciences from Bentley and a master’s in social science from LIU — paired with his NBA experience as an assistant video coordinator during the Celtics’ 2007‑08 championship season, underscores a unique blend of scholarly and professional expertise.
A New Era Begins
With Lawson at the helm, the Falcons anticipate a season marked by strategic depth, player development, and a commitment to academic excellence, aiming to restore the program’s national prominence.
Fans and former teammates alike have praised his character, noting that his leadership extends beyond the hardwood to mentorship and community engagement.
The program looks to build on a legacy that spans four decades, as Jay Lawson, the retiring patriarch, stepped down after 41 years, leaving a storied foundation for his son to inherit.