A New Era of Hockey Broadcasting
DAZN, the global sports streaming platform, has secured the rights to broadcast 3ICE worldwide, bringing the sport’s newest professional format to audiences across the globe.
3ICE distinguishes itself with a compact three‑skater, three‑goalie setup that eliminates power plays and offside calls, delivering nonstop action from the first face‑off to the final whistle.
Every match is decided by overtime and a sudden‑death penalty shoot‑out, adding a dramatic climax that keeps viewers on the edge of their seats.
The inaugural 3ICE World Cup was held at Belfast’s SSE Arena on July 4‑5, where eight nations competed and Finland emerged as champions, showcasing the tournament’s international appeal.
Building on that momentum, the fourth season of the 3ICE Men’s League will be staged at Xtream Arena in Iowa City, Iowa, from July 14‑16, featuring eight city‑based franchises each coached by members of the Hockey Hall of Fame.
E.J. Johnson, CEO of 3ICE, said the partnership with DAZN reflects a shared belief in the format’s dynamic and engaging nature, while Shay Segev, CEO of DAZN Group, highlighted the league’s potential to captivate a worldwide audience.
DAZN plans to stream the games for free, aiming to grow the sport’s fan base and introduce viewers to a fresh, high‑energy version of hockey.