Denny Hamlin entered a social media exchange that quickly escalated after a fan criticized the newly launched NASCAR on Prime broadcasts, calling the coverage "subpar" and questioning its impact on the sport's tradition.
The fan, identified as Earl, drew Hamlin's ire when he labeled the driver a "moron" in a reply. Hamlin responded by demanding the user "show his face," turning a routine critique into a personal confrontation that played out in the public feed.
Earl retaliated with a photoshopped image of Hamlin's post, adding a layer of visual humor to the dispute. The exchange also referenced a comment made by Richard Childress about Carson Hocevar, a remark that some observers said was lost on many readers.
A Heated Exchange on Twitter
Beyond the immediate back‑and‑forth, Hamlin later revealed that his co‑owner, Michael Jordan, not only encourages these interactions but also actively engages with his posts, liking them and signaling a hands‑on approach to the driver's online presence.
The episode reflects a broader shift in NASCAR, where drivers are increasingly using platforms like Twitter to shape their narratives. Other series regulars such as Tyler Reddick and Corey Heim have also found themselves drawn into similar dialogues, illustrating how the sport's digital footprint expands beyond the track.