Carter Baldwin, better known on the airwaves as DJ Carter B, has become the resident disc jockey for the Richmond Flying Squirrels, infusing each game at CarMax Park with a pulse that matches the city’s love for baseball.
A Richmond Legacy Reborn
His connection to Richmond’s baseball scene runs deep; he grew up watching his father, Bruce Baldwin, manage the Richmond Braves and spent countless hours in locker rooms, absorbing the rhythms of the sport.
The recent reunion between DJ Carter B and the Flying Squirrels was sparked after the club honored Bruce Baldwin during a special ceremony, prompting General Manager Anthony Oppermann to approach the DJ with a fresh opportunity that aligned with the team’s vision.
Oppermann highlighted DJ Carter B’s intimate knowledge of the game and his ability to translate that understanding into an atmosphere that keeps fans returning night after night.
Today, DJ Carter B crafts playlists and on‑field moments that blend nostalgia with energy, fostering a culture that celebrates both the sport and the community that surrounds it.
Reflecting on his journey, he says he feels fortunate to be part of an organization that values professionalism and passion as much as he does.